Persona has created this privacy statement in order to demonstrate our firm commitment to protecting your privacy. We will not sell, rent, or distribute your name, e-mail address or other identifiable information to any third party without your consent.
Information Collection and Use
To provide you the best possible products and services, we will request specific personal information when you register on personastyle.com, when you make a product or gift certificate purchase, and when you request a catalogue. Any personal information collected on personastyle.com is knowingly and voluntarily provided by customers and visitors to our site.
At registration, we collect your name, shipping and billing addresses, telephone numbers, and e-mail address in order to deliver your orders promptly and to the proper location. We use your e-mail address to send you two emails following a purchase. The first confirms that your order was shipped, and provides an itemized order summary with your order number. The second e-mail provides you with a tracking number so that you can determine the status of your order. Please note that should any of your items be on-reserve, out-of-stock or discontinued, you will receive an additional email after your order confirmation specifying the specific status of each item in question. If necessary, a Customer Care Associate may contact you by telephone to resolve any issues concerning your order.
When you make a gift certificate or product purchase, we collect your credit card number and your expiration date. We have security measures in place to protect the loss, misuse and alteration of the information under our control. We will automatically store your credit card number and expiration date on our secure server with your account so that you will not have to fill out this information again during future visits and purchases at personastyle.com. This information is used solely for billing purposes when you order from
personastyle.com and is always encrypted and transmitted safely over the Internet using Secure Sockets Layer (SSL) technology. Please see our Security Policy for more information.
When you request a catalogue, we collect only contact information, name and address.
We may occasionally run contests and other similar promotions on our site in which we ask visitors for contact information (such as their e-mail address) and demographic information (such as their zip code, age, or income level). We use this contact information to send registered users and current customers and catalogue requesters information about our company as well as marketing and promotional materials from our company as well as our partners.
We use your IP address to help diagnose problems with our server and to administer our Web site. Your IP address is also used to help identify you and your shopping cart. Your name and password are used to verify that you are a registered customer and prevent anyone else who may have access to your computer from ordering in your name without your express permission.
Any email that you may sent to us or any correspondences are strictly confidential and are not distributed to any partner or third party.
Any information you provide will be used to:
1.improve upon and personalize the Web site content and services to enhance your shopping experience;
2.better our customer service; and
3.contact you about Web site updates, special offers, new products and services.
Persona may share non-personal, non-individual information in aggregate form with our vendors and marketing partners for research purposes. This includes aggregate data about our customers, sales, traffic patterns, and related site information. You always have the opportunity to opt-out of receiving future mailings from Persona; see the
choice/opt-out section below.
Persona has third party relationships with credit card processing companies, shipping companies and the company from which we lease our servers. These companies only have access to information that is necessary for each to fulfill their respective roles in completing our customers' orders.
Persona reserves the right to share personal information with legal authorities to the extent required by law.
Notification of Changes in the Use of Your Personal Information
Should any changes occur in our use of your personal information, you will be notified by email prior to the changes. You will always have the opportunity to opt-out prior to the implementation of such changes.
Choice/Opt-Out
Persona provides customers the opportunity to opt-out of receiving communications from us at the point where we request information about the customer. We give you the following options to change or modify your information in our database and to choose not to receive future communications.
You can send e-mail to
You can call the following telephone number: 617.266.3003
Contacting Persona
If you have any questions about this privacy statement, the practices of this site, or your dealings with Persona, please contact:
Persona
504 Commonwealth Avenue
Boston, MA 02215